With so many pop-up fashion events in Glasgow, I’d say us ladies get a pretty sweet choice when it comes to checking out new stores, awesome brands and one-off goodies. But sometimes, we’ve got to let the fellas in on the action too, right? Right.
Last Thursday seen the launch party of The Brotique in the city centre, where even the snacks sported little moustaches – one for the boys indeed! So who better to report back from such a soiree than my favourite male blogger (and always well-dressed!) Gary from Trouble WIth Film? Today, Gary acts as our male style correspondent and shares his thoughts in this exclusive guest post…
Once damned to the realms of quiet whisper between only the closest friends and those afflicted by the dreaded metrosexual term, male grooming has thankfully made it into the mainstream. Men are now free to enjoy the benefits of specifically tailored products for the demands of the masculine routine.
Whether you need the right comb for your Crybaby-esque pompadour or the perfect notebook to record your Fear and Loathing in Glasgow adventure, the range of products available to the discerning gentleman has reached heights not witnessed since Victorian times. Would it not be great if there was someone picking the best of what’s available and presenting it all in one place for our perusal?
Well, it just so happens there is!
Edinburgh’s premier outlet for male goods and gifts is The Brotique and the GOOD NEWS for us Glaswegians is that The Brotique is popping-up in our city. Specialising in the ManHamper (more on that later), accessories and grooming, The Brotique stock both well established brands including comb-makers Kent and those newer to the market (but nonetheless fast gathering support and acclaim) such as Apothocary 87.
Thursday saw the launch party for the pop-up shop which will be situated in Bath Street hangout Hummingbird, running from 23rd September through 4th October. In addition to the products offered by The Brotique, each day the guys will be showcasing work from various local businesses, designers and artists – all the more reason to make sure you visit! The main attraction is the aforementioned bespoke ManHamper which can contain your choice of The Brotique’s ever-changing selection of products. No wine or cheese in sight.
The launch party saw a gathering of writers, bloggers, models and photographers with live grooming from Safe Hands Barbers and photobooth fun courtesy of Glasgow favourites The Bygone Photobooth Company who never fail to enhance an evening with their retro props and instant prints.
Each guest was gifted a #BROBAG full of goodies from the likes of Lush, Runaway Fox and Braw Beard Oils. The Lush product, Kalamazoo – a beard and facial wash, I’ve already enjoyed using; the almond, apricot kernel and jojoba oils does a great job of cleansing and softening my scruffy face.
In addition to the #BROBAG, I was lucky enough to win a cigar box overflowing with AMAZING products from The Bearded Bastard and Big Red Beard Combs. Not having had the chance to sample everything due to the sheer volume of products I was lucky enough to receive, an early favourite is certainly The Bearded Bastard’s vanilla beard oil – another product you can pick up from The Brotique instore or online.
One of the most engaging elements of The Brotique’s raison d’etre is their strong focus on products not readily available on the high-street. So, if you are looking for gift inspiration for the man in your life, or simply to treat yourself to some TLC, pay a visit to The Brotique pop-up in Glasgow from tomorrow or anytime at the permanent store in the Stockbridge area of Edinburgh.
It was an amazing night and a huge thanks to the guys at The Brotique for inviting us along to celebrate their latest venture! And thank you to Gary for giving us the lowdown on what we can expect from the pop-up. I’ll be paying them a visit for Christmas inspiration, will you? You can also read more from Gary over on his site! We’ll be resuming our usual programming on Wednesday – see you then!
With flannel shirts and freshly-trimmed facial fuzz,
Miss West End Girl x