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Ch-ch-changes! I’m Rebranding!

rebrand

It looks like it’s been a little quiet on the blog this week but, the truth is, there has been a LOT happening behind the scenes! I thought it would be a good idea to take five and share some details about what’s coming up – because even though I have said it on social media, there’s only so much you can fit into a tweet!

As a lot of you will know, I’ve been blogging under my current name for a long time – about seven years actually. And a LOT has changed since then in the world of digital media, but I’m sure you don’t need me to tell you that! From writing under a pseudonym and never posting a photo of myself, to becoming my own personal brand, I never thought I’d see the day when a personal website and social media platforms would become such a big part of what I do.

When I first started Miss West End Girl it was anonymous – a fun girl-about-town alter ego that I came up with based on the neighbourhood I lived in at the time. But now most people just know me as Lynsay, the person behind the laptop (and let’s face it – the person parading around on Instagram looking daft a lot of the time) and I don’t feel as shy anymore. It’s a good thing, and I wanted to do something about it.

So, if you’ve seen my recent Instagram and Twitter posts, you will already know the news – and if you haven’t (see me after class!), here it is: I’m rebranding!

Over the next few weeks, my blog name is going to be changing from Miss West End Girl to Lynsay Loves and I couldn’t be more excited. I’ve got someone really special working on a brand new logo and header for me and I already feel so much more connected to the new name! The new website (lynsayloves.com) will be ready for you to come and visit next month.

In the meantime, I will be writing here as usual and I’ve got some posts coming up next week that I’ve been really looking forward to sharing! And don’t worry, I won’t be leaving anything behind – all of my posts will be available to read on the new website (I’m a hoarder you guys!).

I’ve been asked if my content or style is going to change due to the rebranding and the answer to that is a big fat NO! I will still be sharing fun life and style posts about the things that make me feel happy and excited. You can expect me to talk about everything from food, to travel, interiors, shopping, beauty, personal style, local events, thoughts on life and much more. A change of name and blog redesign is enough of a switch-up for this gal!

My social media handles have changed from @misswestendgirl to @lynsayloves but if you’re already following me you don’t need to do anything – the name will just have switched over. Come say hi and let me know what you think of the rebrand!

I think that’s everything for now but I’ll be sharing more updates very soon and of course my new website launch! All that’s left to say is a big thank you for reading, for your patience and for your support! Making this kind of change is a pretty daunting task and so far so many of you have been really kind and encouraging, which makes it feel less scary! I hope you’ll stick around for the next chapter.

Here’s to taking leaps and moving forward,

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5 comments

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  1. Hayley

    Hooray! Congratualations on the rebrand – looking forward to seeing the new site! 💜

  2. Love ur Look

    Super excited to see the new site.. Well done !!

  3. Emma Inks ☠🖤⚡️

    How exciting can’t wait to see the shiny new site

  4. JennyOH

    Congratulations on the rebrand! I’m a relatively recent follower but excited to see what the new name and new site bring 🙂

  5. Lauren

    Love the new name, good luck with the rebrand chick!

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